Subject trends in The History of Marketing Thought : from simplicity towards complexity
Göran Svensson
| Year of publication: |
2009
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| Authors: | Svensson, Göran |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 1.2009, 2, p. 361-370
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890105