Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example
| Year of publication: |
2012
|
|---|---|
| Authors: | Ganglmair-Wooliscroft, Alexandra ; Lawson, Rob |
| Published in: |
Journal of Happiness Studies. - Springer. - Vol. 13.2012, 1, p. 149-166
|
| Publisher: |
Springer |
| Subject: | Subjective wellbeing | International wellbeing index | Spill-over effect | Consumer sentiment towards marketing |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010848319