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Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung

von Eric Depluet
Year of publication:
1991
Authors: Depluet, Eric
Subject: Marketing-Mix | Marketing | Software | Implementation
Description of contents: Table of Contents [gbv.de]
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