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Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung

Eric Depluet
Year of publication:
1991
Authors: Depluet, Eric
Subject: Werbung | Advertising | Management-Informationssystem | Management information system | Software | Theorie | Theory | Marketingmanagement | Marketing management
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