Subsidiary strategy patterns and local context
Dirk Morschett
| Year of publication: |
2012
|
|---|---|
| Authors: | Morschett, Dirk |
| Published in: |
Markteintrittsstrategien : Dynamik und Komplexität. - Wiesbaden : Springer Gabler, ISBN 3-8349-3503-4. - 2012, p. 153-176
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Internationaler Markteintritt | International market entry | Internationale Marktforschung | International marketing research | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009529016