Substitution effect of advertising on resale price maintenance : using a real options approach
Guan-Ru Chen and Miao-Ling Chen
| Year of publication: |
2010
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|---|---|
| Authors: | Chen, Guan-ru ; Chen, Miao-ling |
| Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 17.2010, 10/12, p. 969-972
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| Subject: | Preisbindung | Resale price maintenance | Realoptionsansatz | Real options analysis | Theorie | Theory | Werbung | Advertising | Substitutionseffekt | Substitution effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698479