Succeeding with freemium : strategies for implementation
Year of publication: |
2017
|
---|---|
Authors: | Holm, Anna B. ; Günzel-Jensen, Franziska |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 2, p. 16-24
|
Subject: | Business model | Business model innovation | Freemium | Freemium business model | Online digital firm | Online strategy | Geschäftsmodell | Electronic Commerce | E-commerce | Innovation | Online-Handel | Online retailing | Strategisches Management | Strategic management |
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