Success factors of regional strategies for multinational corporations : exploring the appropriate degree of regional management autonomy and regional product/service adaption
Year of publication: |
2014
|
---|---|
Authors: | Gilbert, Dirk Ulrich ; Heinecke, Patrick |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 54.2014, 5, p. 615-651
|
Subject: | International business theory | Contingency theory | Regional strategy or strategies | Multinational corporations (MNCs) and enterprises (MNEs) | Semiglobalisation | Performance | Structural equation modelling | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor | Kontingenztheorie |
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