Success in High-Technology Markets: Is Marketing Capability Critical? - This paper develops and tests a conceptual framework, using the resource-based view (RBV) of the firm, to explain interfirm differences in profitability in high-technology markets in terms of differences in their functional capabilities
| Year of publication: |
1999
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| Authors: | Dutta, Shantanu ; Narasimhan, Om ; Rajiv, Surendra |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 4, p. 547-568
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