Success Through Social Responsibility : A Unique Business Model of Jaipur Rugs Foundation

This case study presents a highly successful company which has climbed the ladder of success, not so much in the financial criteria, but in the way it has contributed to the society. The Jaipur-based rugs company, Jaipur Rugs Company Private Limited and its social arm, Jaipur Rugs Foundation, work on a unique business model that talks about CSR as a major dimension embedded within their framework. The model is so successful that even the great business strategy professor and Guru Dr. Prahalad has specially mentioned this company in his best-selling book, Fortune at the Bottom of Pyramid. Indeed, fortune lies at the bottom of the pyramid for the Jaipur Rugs Company, which has enabled and is in continuous process of enabling poor artisans and weavers to become entrepreneurs