Successful build-to-order strategies start with the customer
| Year of publication: |
2001-10-15
|
|---|---|
| Authors: | Holweg, Matthias ; Pil, Frits K. |
| Publisher: |
Massachusetts Institute of Technology |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Holweg, Matthias and Pil, Frits K. (2001) Successful build-to-order strategies start with the customer. MIT Sloan Management Review, 43 (1). pp. 74-83. |
| Source: | BASE |
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