Successful customer relationship management: why, ERP, data warehousing, decision support, and metadata matter
Jim Davis and Ellen Joyner
| Year of publication: |
2001
|
|---|---|
| Authors: | Davis, Jim ; Joyner, Ellen |
| Published in: |
Customer Relationship Management : the ultimate guide to efficient use of CRM. - Braunschweig : Vieweg, ISBN 3-528-05752-1. - 2001, p. 301-310
|
| Subject: | Softwareentwicklung | Software development | Beziehungsmarketing | Relationship marketing | ERP-System | ERP system | Management-Informationssystem | Management information system | Data Warehouse | Data warehouse | IT-gestütztes Marketing | Computer-assisted marketing | Informationsmanagement | Information management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522810