Successful global account management : key strategies and tools for managing global customers
Kevin Wilson & Nick Speare with Sam Reese
| Year of publication: |
2002
|
|---|---|
| Authors: | Wilson, Kevin ; Speare, Nick |
| Other Persons: | Reese, Samuel J. (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Customer relations | Kundenmanagement | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 242 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-3604-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004749936