Successful implementation of CRM in luxury hotels : determinants and measurements
Christos Sarmaniotis, Costas Assimakopoulos and Eugenia Papaioannou
| Year of publication: |
2013
|
|---|---|
| Authors: | Sarmaniotis, Christos ; Assimakopoulos, Costas ; Papaioannou, Eugenia |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 8.2013, 2, p. 134-153
|
| Subject: | Hotels | Management attitudes towards customer-centric orientation (MATCCO) | Customer relationship management (CRM) | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198165