Successful large account management : how to hold on to your most important customers and turn them into long-term assets
Robert E. Miller, Stephen E. Heiman
| Year of publication: |
2004 ; 2nd ed
|
|---|---|
| Authors: | Miller, Robert E. ; Heiman, Stephen E. |
| Publisher: |
London : Kogan Page |
| Subject: | USA | United States | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Großkunde | Kundenmanagement |
| Extent: | XV, 204 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4132-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001787880