Successful large account management : how to hold on to your most important customers and turn them into long-term assets
Robert E. Miller & Stephen E. Heiman with Tad Tuleja
| Year of publication: |
2004 ; 2. ed.
|
|---|---|
| Authors: | Miller, Robert B. ; Heiman, Stephen E. |
| Other Persons: | Tuleja, Tad (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Großkunde | Kundenmanagement |
| Extent: | XV, 204 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4132-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004790744