Successful localization programs in China: an important element in strategy implementation
Year of publication: |
2004
|
---|---|
Authors: | Fryxell, Gerald E. ; Butler, John ; Choi, Amanda |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 39.2004, 3, p. 268-282
|
Saved in:
Saved in favorites
Similar items by person
-
Successful localization programs in China: an important element in strategy implementation
Fryxell, Gerald E., (2004)
-
Successful localization programs in China : an important element in strategy implementation
Fryxell, Gerald E., (2004)
-
Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China
Yang, Deli, (2008)
- More ...