Successful localization programs in China: an important element in strategy implementation
| Year of publication: |
2004
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|---|---|
| Authors: | Fryxell, Gerald E. ; Butler, John ; Choi, Amanda |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 39.2004, 3, p. 268-282
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