Super returns to Super Bowl ads?
Year of publication: |
March 2017
|
---|---|
Authors: | Stephens-Davidowitz, Seth ; Varian, Hal R. ; Smith, Michael D. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 15.2017, 1, p. 1-28
|
Subject: | Advertising effectiveness | Measurement | Movies | Super bowl | Werbewirkung | Advertising effects | Sportveranstaltung | Sport event | Fernsehwerbung | Television advertising | Profisport | Professional sports | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Werbung | Advertising | Niederlande | Netherlands |
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