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Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers
Ordabayeva, Nailya, (2011)
Downsize in 3D, Supersize in 1D : Effects of the Dimensionality of Package and Portion Size Changes on Size Estimations, Consumption, and Quantity Discount Expectations
Chandon, Pierre, (2008)