Supplier inferences to enhance private label perceptions
Year of publication: |
2012
|
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Authors: | Olson, Erik L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 1, p. 100-105
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Subject: | Handelsmarke | Store brand | Produktqualität | Product quality | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Industrie | Manufacturing industries |
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