Supply chain channel strategies with quality and marketing effort-dependent demand
Peng Ma; Haiyan Wang; Jennifer Shang
| Year of publication: |
2013
|
|---|---|
| Authors: | Ma, Peng ; Wang, Haiyan ; Shang, Jennifer |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 144.2013, 2, p. 572-581
|
| Subject: | Marketing effort | Quality effort | Manufacturer Stackelberg | Retailer Stackelberg | Vertical Nash | Quality and marketing effort-dependent demand | Lieferkette | Supply chain | Produktqualität | Product quality | Vertriebsweg | Distribution channel | Duopol | Duopoly | Spieltheorie | Game theory | Einzelhandel | Retail trade | Monopol | Monopoly | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772471