The Supply-Chain Management Effect - Over the last decade, increasingly sophisticated supply-chain management has engendered six key shifts in the way managers think about organizational integration, market mediation, collaborative design, customized offerings, supply vs. demand focus and customer value. New research covering a variety of industries indicates that supply-chain thinking is giving ...
| Year of publication: |
2003
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| Authors: | Kopczak, Laura Rock ; Johnson, M.Eric |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 3, p. 27-34
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