Supply chain pricing and coordination with markdown strategy in the presence of conspicuous consumers
Year of publication: |
November 2016
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Authors: | Xue, Musen ; Tang, Wansheng ; Zhang, Jianxiong |
Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 23.2016, 6, p. 1051-1065
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Subject: | markdown pricing | rationing | conspicuous consumers | supply chain coordination | revenue-sharing contract | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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