Supporting innovation through analytics support for market intelligence
George Leal Jamil, Hugo Ferreira Braga Tadeu
| Year of publication: |
July-December 2018
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| Authors: | Jamil, George Leal ; Tadeu, Hugo Ferreira Braga |
| Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 8.2018, 2, p. 1-13
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| Subject: | Analytics | Innovation | Market Intelligence | Marketingmanagement | Marketing management | Marktforschung | Market research | Marketing | Big Data | Big data | Innovationsmanagement | Innovation management | Data Mining | Data mining | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEEI.2018070101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930516