Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Sirajul A. Shibly, Subimal Chatterjee
| Year of publication: |
2020
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|---|---|
| Authors: | Shibly, Sirajul A. ; Chatterjee, Subimal |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 39-48
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| Subject: | Cash reward | Communal relationship | Gift card | Intrinsic motivation | Surprise | Motivation | Leistungsmotivation | Work motivation | Prinzipal-Agent-Theorie | Agency theory | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive | Markenimage | Brand image | Leistungsentgelt | Performance pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230428