Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
J. Alexander Smith; Brett Boyle; Hugh M. Cannon
| Year of publication: |
2010
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|---|---|
| Authors: | Smith, J. Alexander ; Boyle, Brett ; Cannon, Hugh M. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 4, p. 428-439
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| Subject: | Fernsehwerbung | Television advertising | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Zielgruppe | Target group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008857202