Susceptibility to global consumer culture : a three-dimensional scale
Lianxi Zhou; Lefa Teng; Patrick S. Poon
| Year of publication: |
2008
|
|---|---|
| Authors: | Zhou, Lianxi ; Teng, Lefa ; Poon, Patrick |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 4, p. 336-351
|
| Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Markenführung | Brand management | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735852