Sustainability of Low Cost and Simplicity in Airline Industry : A Case of Indigo

This case study demonstrates the significance of low cost and simplicity as a strategy for startup firm to gain leadership position in the market. After using leasing model for many years Indigo is planning to change from single aircraft model to multiple aircraft model, leasing model to owning aircraft model. How did Indigo achieve consistent profits in the airline industry struggling for profits? What were the unique strategies used by Indigo for operational excellence? How did the company use cost and simplicity not only as a strategy but also as a culture to achieve excellence? Why Indigo is changing its successful leasing model and what would be the consequences? Can Indigo manage growth in diverse market segments at the same time?