Sustainable beer : testing the effects of water conservation messages and brewery type on consumer perceptions
Year of publication: |
2020
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Authors: | Lee, Nicole M. ; Callison, Coy ; Seltzer, Trent |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 9, p. 619-638
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Subject: | beverage industry | CSR | marketing | sustainability | Water conservation | Corporate Social Responsibility | Corporate social responsibility | Brauerei | Brewery | Konsumentenverhalten | Consumer behaviour | Bier | Beer | Nachhaltigkeit | Sustainability | Gewässerschutz | Nachhaltige Entwicklung | Sustainable development | Wasserversorgung | Water supply |
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