Sustainable corporate incubation to create innovative D2C value propositions : a case study
Jeremy Schönwälder, Dr. Anja Weber
| Year of publication: |
2021
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|---|---|
| Authors: | Schönwälder, Jeremy ; Weber, Anja |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 38.2021, 6, p. 28-37
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| Subject: | Innovation | Unternehmensgründung | Business start-up | Technologiepark | Technology park | Innovationsmanagement | Innovation management | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Sustainability | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663639