Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Year of publication: |
2012
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Authors: | Minton, Elizabeth ; Lee, Christopher ; Orth, Ulrich R. ; Kim, Chung-hyun ; Kahle, Lynn |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 69-84
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Subject: | Öko-Marketing | Green marketing | Social Web | Social web | Werbewirkung | Advertising effects | Umweltbewusstsein | Environmental consciousness | Vergleich | Comparison | USA | United States | Deutschland | Germany | Südkorea | South Korea |
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