Sustainable marketing for sustainable development
Year of publication: |
2014-07
|
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Authors: | Meler, Marcel ; Magaš, Dragan |
Institutions: | International Institute of Social and Economic Sciences |
Subject: | economic sustainability | green marketing | socially responsible marketing | sustainable marketing | sustainable development |
Series: | Proceedings of International Academic Conferences. - ISSN 2336-5617. |
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Type of publication: | Book / Working Paper |
Notes: | Published in Proceedings of the Proceedings of the 11th International Academic Conference, Jul 2014, pages 230-248 Number 0300294 19 pages |
Classification: | M31 - Marketing ; Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounting |
Source: |
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