Sustaining a good impression : mechanisms for selling partitioned impressions at ad exchanges
Sameer Mehta, Milind Dawande, Ganesh Janakiraman, Vijay Mookerjee
| Year of publication: |
2020
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|---|---|
| Authors: | Mehta, Sameer ; Dawande, Milind ; Janakiraman, Ganesh ; Mookerjee, Vijay S. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 1, p. 126-147
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| Subject: | mobile advertising | ad exchanges | optimal mechanisms | mutually-beneficial mechanisms | Werbung | Advertising | Online-Marketing | Internet marketing | Mechanismus-Design-Theorie | Mechanism design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012242432