Sustaining the brand idea in electronic environments
Year of publication: |
2008
|
---|---|
Authors: | Kollmann, Tobias ; Suckow, Christina |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 2.2008/09, 2, p. 153-167
|
Subject: | Markenführung | Brand management | Emotion | Electronic Commerce | E-commerce |
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