Switching behaviour model in the Jordanian internet sector : an integration of the TPB and customer loyalty
Husam Al Naimi, Mohammad Hamdi Al Khasawneh
| Year of publication: |
2017
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|---|---|
| Authors: | Al Naimi, Husam ; Al Khasawneh, Mohammad Hamdi |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 3, p. 185-211
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| Subject: | switching behaviour | TPB | customer loyalty | Jordan | Jordanien | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Internet | Kundenbindung | Customer retention | Wechselverhalten | Switching behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849090