Switching intention of conventional bank customers to Sharia bank based on push-pull-mooring theory
Year of publication: |
2024
|
---|---|
Authors: | Monoarfa, Hilda ; Al Adawiyah, Rumaisah Azizah ; Prananta, Widya ; Sadat, Andi Mohammad ; Vakhroh, Disya Allifah |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 8, p. 2104-2121
|
Subject: | Alternative attractiveness | Conventional bank customers | Customer satisfaction | Intention to switch | Islamic banks | Religiosity | Subjective norms | Kundenzufriedenheit | Islamisches Finanzsystem | Islamic finance | Konsumentenverhalten | Consumer behaviour | Bank | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking |
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