"Switching is easy" : service firm communications to encourage customer switching
Doreén Pick
| Year of publication: |
2014
|
|---|---|
| Authors: | Pick, Doreén |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 502-509
|
| Subject: | Customer switching | Switching communication | Relation marketing | Retail banking | Content analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Wechselverhalten | Switching behaviour | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388546