Synthesis of first practices and operational research approaches in activity-based travel demand modeling

Regional travel models in the United States are clearly evolving from conventional models towards a new generation of more behaviorally realistic activity-based models. The new generation of regional travel demand models is characterized by three features: (1) an activity-based platform, that implies that modeled travel be derived within a general framework of the daily activities undertaken by households and persons, (2) a tour-based structure of travel where the tour is used as the basic unit of modeling travel instead of the elemental trip, and (3) micro-simulation modeling techniques that are applied at the fully-disaggregate level of persons and households, which convert activity and travel related choices from fractional-probability model outcomes into a series of discrete or "crisp" decisions. While the new generation of model has obvious conceptual advantages over the conventional four-step models, there are still numerous technical issues that have to be addressed as well as a better understanding of practical benefits should be achieved before the new generation of models can fully replace conventional models. The paper summarizes the recent successful experience in the development and application of activity-based demand models for Metropolitan Planning Organizations in the US. Moving activity-based approaches into practice is analyzed in a broad context of travel demand modeling market tendencies and policy implications.