Systematic Design Methods and the Creative Performance of New Product Teams: Do They Contradict or Complement Each Other?
| Year of publication: |
2007
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| Authors: | Leenders, Rogerth A.J. ; vanengelen, Jom L. ; Kratzer, Jan |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 24.2007, 2, p. 166-179
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