Systems thinking and process dynamics for marketing systems : technologies and applications for decision management

Rajagopal

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher

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Year of publication:	2012
Authors:	Rajagopal
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Kundendaten \| Customer data \| Management-Informationssystem \| Management information system \| Systemtheorie \| Systems theory \| Strategisches Management \| Strategic management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvi, 327 p graph. Darst. 29 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 304-323) and index
ISBN:	978-1-4666-0969-3 ; 978-1-4666-0971-6 ; 978-1-4666-0970-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009684356