Taboo advertising : can humor help to attract attention and enhance recall?
Year of publication: |
2012
|
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Authors: | Sabri, Ouidade |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 4, p. 407-422
|
Subject: | Printwerbung | Print advertising | Emotionale Werbung | Emotional branding | Angst | Anxiety | Humor | Werbewirkung | Advertising effects | Soziale Werte | Social values |
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