Tacit meaning in disguise: Hidden metaphors in new product development and market making
| Year of publication: |
2006
|
|---|---|
| Authors: | Teichert, Thorsten ; von Wartburg, Iwan ; Braterman, Russell |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 49.2006, 6, p. 451-461
|
| Publisher: |
Elsevier |