Tackling the backlash: Dealing with internal and external criticism of D&I initiatives

Even though genuine D&I management, which aims at fostering an inclusive work environment, can lead to economic benefits while promoting a fairer world, it is frequently subject to criticism. A research project consisted of two empirical studies led by Professor Sabine Einwiller and Daniel Wolfgruber at University of Vienna investigated why negative reactions towards D&I initiatives emerge, and what companies can do about them. You can find further information in the new edition of the Communication Insights.