Tailored and targeted communication strategies for encouraging voluntary adoption of non-preferred public policy
| Year of publication: |
2013
|
|---|---|
| Authors: | Kang, Inwon ; Lee, Geon C. ; Park, Chanuk ; Shin, Matthew M. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 80.2013, 1, p. 24-37
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