"Tailoring" customization services: Effects of customization mode and consumer regulatory focus
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Yonggui ; Kandampully, Jay ; Jia, He (Michael) |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 24.2013, 1 (8.3.), p. 82-104
|