Tailoring technology for heterogeneous shoppers : implications for e-retail channel competition
Hongseok Jang, Kyung Sung Jung, and Young Kwark
| Year of publication: |
2024
|
|---|---|
| Authors: | Jang, Hongseok ; Jung, Kyung Sung ; Kwark, Young |
| Subject: | channel competition | consumer experience | e-marketplaces | e-retail channels | e-retailers | e-shopping experience | Online shopping | tailored offers | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2024.2376380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196839