Tailoring to customers' needs : understanding how to promote an adaptive service experience with frontline employees
Year of publication: |
2014
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Authors: | Wilder, Kelly M. ; Collier, Joel E. ; Barnes, Donald C. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 4, p. 446-459
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Subject: | adaptive service | frontline employees | SEM | service climate | service exchange | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Kundenservice | Customer service | Dienstleistungsmarketing | Services marketing |
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