Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
David Kraichy; Derek S. Chapman
| Year of publication: |
2014
|
|---|---|
| Authors: | Kraichy, David ; Chapman, Derek S. |
| Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 29.2014, 2, p. 253-268
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| Subject: | Personnel recruitment | Affective and cognitive messages | Message style tailoring | Perceived person-organization fit | Kognition | Cognition | Personalbeschaffung | Recruitment | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Personalauswahl | Personnel selection | Werbung | Advertising | Wahrnehmung | Perception |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363943