Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Year of publication: |
2022
|
---|---|
Authors: | Foroudi, Pantea ; Marvi, Reza ; Izadi, Javad Z. D. ; Foroudi, Mohammad Mahdi ; Pirzadeh, Pouya |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 365-400
|
Subject: | Gastgewerbe | Hospitality industry | Management | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation |
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